Waiting for your product to arrive?
Here are some of things you should be doing while it’s coming to you (or to Amazon Warehouses).
So you have done it.
You have successfully ordered the first batch of your product.
Of course you do! After months of designing your prototype, getting it changed again and again to make it just right and not to forget the quality assurance and testing phase, you are finally going to get your product manufactured.
So what now? You are going to order it, sit back and relax? NO!
There are variety of things you need to do before you receive your first shipment. And you have all the time in the world.
Consider this – your chosen manufacturer will tell you that you will have to wait for at least 30 days for him to manufacture the product.
Then you will have to wait additional 30 days for the goods to arrive either to you or with Amazon! Or if they are coming over by air they may take 7 days so just to be safe, you can assume you have 45 days available to you.
It’s crucial you shouldn’t waste these days since they count and as I always talk about systemizing your ecommerce business on Amazon, let’s talk today what you should be doing when you are waiting for your product to arrive!
You might be thinking now what CAN you do while waiting for your product?
Yes, there are obvious things like, work on creating your listings, work on backend keywords. Also, why not check in with your suppliers to see if they don’t need anything else from you?
Good ideas, but I want you to focus on something else, let’s start with photography!
Thing to do #1: Taking pictures of your product sample:
When you get your final sample (production sample), I strongly recommend that you take pictures for your Amazon listing.
What is a production sample?
When you order a product to be manufactured, you want it to be perfect and during the prototype phase, when you are making it, there are various things that you want to change and keep.
But when you finalize your product, your preferred manufacturer will share a production sample with you, so that you know what you get after the production is completed and also to have something to compare the quality to.
So now that you have your product sample in hand and your products haven’t been shipped or reached their destination, its best you use this time taking quality snapshots of the product sample.
Now if you are already selling, you know how to do this, either take the pictures yourself using a very nifty camera or you can hire someone professional to take the pictures for you.
I recommend that you hire someone that work in photography for a living, especially someone who has worked with an Amazon seller before.
Here’s another thing – if you know a good photographer, someone who has experience with working with Amazon Sellers, leave the details in comment section below – I will not mark them as spam and in fact it will be very useful for others to look into the comments.
Want to see SOPs in action? Download my free example Reordering Process. CLICK TO SEE SOPs IN ACTION
Now let’s talk about operations side of things.
Thing to do #2: Creating FAQs for your new product:
Here’s something you need to do for your new product – create a list of questions that are frequently asked about it.
But here’s the challenge, since you are creating a new one, you and your VA cannot simply know what kind of questions people can ask. So what can you do?
Simple – go on Amazon and read the public questions that customers have asked about products that are similar to yours.
For instance, if you are creating a handheld gaming console, you can visit Nintendo Switch’s page and read the public questions that customers have been asking there.
This is quite important since when you list your product on Amazon, customers will be asking you questions and answering them isn’t your job and you will want your VA to answer them. Customers demand urgent answers to their queries and since your VA won’t know the answers, there is going to be a delay.
My two cents on this?
Involve your virtual assistant in early stages if product customisation. This will help them understand future customer queries.
But, coming back to the common questions, first ask your VA to find out as many questions they can from your closest competitors and list them on a Google doc.
Now, since you know more about the product than anyone else, try to answer the questions to the best of your knowledge.
Oh, here’s another thing you can do, ask your VA to try and answer the questions as well. Since they were (hopefully) involved in your product development process, they will be able to share their answers as well. This will also help them in knowing the answers since they will be answering the questions on Amazon.
Once the document feels complete, don’t forget to move the content to of the questions and their answers to the wiki section of the product. So that everyone can access them whenever they need an answer they don’t remember.
Another tip – when you are creating a new list of questions for a new product, I recommend that you look into what questions are being asked on other products that you have.
That would help you a lot! How? Basically there are variety of questions that customers ask about for almost every product out there. How would it work? Does it come with a warranty? Will it able to do this? Common, generic questions.
By going through your other products public questions, you will find out these common queries and add them to your list.
Lastly, I also recommend creating a video of yourself unpacking and using the product. While doing so, you will come up with millions of things that your customers will think about when they are using it. Basically this exercise will place you in their shoes, allowing you to think like them.
Now record the video while asking the questions and answering them. Once you are done, you can share this video with your VA, who will then add the questions to the wiki page. This would make your life easy and on the other hand, you will be able to easily get the FAQs done in a systemized manner.
Things to do #3: Customer Service Templates
Now that you have completed the FAQs, it’s time to think about customer service.
There are going to be moments where you will have to take care of customers that aren’t happy with your product. It might be because they were unfortunate to get a faulty piece or don’t know how to use it etc.
Now if you want to create a systemized online business, here’s what you need to do – create a template that your VA can use whenever there an unhappy customer.
This will have a sample email or a copy that they can copy paste and only have to change the name of the customer and other details and shoot the email as soon as they learn about the problem.
The way I structure it is like this:
SCENARIO 1: PRODUCT FAULTY
SCENARIO 2: PRODUCT HASN’T ARRIVED
SCENARIO 3: PART X IS MISSING
Here’s how one of our template emails looks like:
As you can see, my VA only has to navigate towards the P1 Garlic Press Customer Service Templates, choose the relevant one
(the one she needs) and use it to respond to the customer.
I don’t have to do anything here. So for your new product, you need to create these templates once, upload them on your wiki and sit back and relax.
To make things smoother, I usually ask my VA to write the first drafts first, I skim through them, making sure that everything is right and approve them.
Since she has been working with for sometime, this works fairly well for me.
So there you have it.
When it comes to creating an online business where everything works out in a systemised manner, I believe you shouldn’t squander any free time that you have. (from you work hours) So next time you find some time while waiting for our product, do these things. Use this “waiting” time to prepare for things that are ahead of you, to be ready and not waste time then.
Of Course let me know if you have something to add in the comments below.
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